Course Outline :

Session wise Outline:

Day 1 - Day 2: Introduction to Digital Marketing

• Familiarity with Digital Technology
• Introduction to Digital Media
• Usage if different technology & media in our daily life
• Benefits of different technology & media
• What is marketing?
• Basic Component of Marketing Strategy & Planning
• 4P’s of Marketing
• Fundamental of Buyer’s Journey
• Get started with Digital Marketing (What, Why & How)
• Digital Research (Audience & Competitor)
• SMART Objective Development
• Principles of Digital Marketing
• 360-Degree Digital Marketing Campaign

Day 3 - Day 4: Social Media Marketing

• What & Why is Social Media Marketing
• Key Social Platforms for Digital Marketing
• Social Media Account for a Business (Facebook, Instagram, LinkedIn, Twitter, GMB)
• Buyer’s Journey Alignment with Platforms Behavior
• Community Building Techniques
• Content over Social Media & Hashtag Implementation
• Audience Insight Analysis
• Social Media Marketing Automation
  

Day 5 - Day 10: Search Engine Optimization Marketing

• What & Why is Search Engine for Marketing
• SERP Components
• Google Advanced Search
• What is SEO & Types of SEO
• Key SEO Components
• Common Search Query (Keyword) Types
• Conduct a Keyword Research & Grouping
• Competition Analysis of your Keywords
• Finding your Ranking Opportunities
• SEO Content Plan From Keyword Group
• Convert Keywords into SEO Content
• Buyer’s Journey Alignment with SEO Content
• Introduction to CMS & Create a free Blog with Blogger
• Create a Blog post
• Setup Search Console
• Basic Understanding of HTML Tags
• On-page Optimization (Keyword, Website Structure, Code Validation with W3C, Tags, Image/Video, Sitemap)
• Technical Optimization (Loading Time Optimization, Redirection, Robot.txt, Crawl Error fixing, Broken Link Fixing, Schema Implementation)
• Off-page Optimization (Anchor Tag, Anchor Text, Child Anchor, Nofollow & Dofollow Attribute,)
• Cheap Backlink Building Technique (Comment, Forum, Q&A, Article Submission, Web 2.0, Social Bookmarking, Image/Video/Slide Sharing etc.)
• Quality Backlink Building Technique
• Outreach for Backlink
• Recap of SEO Components
  

Day 10 - Day 11: Paid Advertisement (Facebook Ads)

• Facebook Ads Account Creation & Best Practice
• Fundamentals of FB Ads
• Buyer’s Journey Alignment with Ads
• Ads Objective, Copy and Call to Action
• Understanding of FB Ads Bidding
• Introduction to Facebook Business Manager
• Practice Ads with Creative Hub
• Audience Creation
• Ads Campaign Creation
• A/B Testing
• Conversion Tracking & Remarketing
• Ads Report & Measurement
• Introduction to Facebook Business Manager
• Practice Ads with Creative Hub
• Audience Creation
• Ads Campaign Creation
• A/B Testing
• Conversion Tracking & Remarketing
• Ads Report & Measurement

Day 12 - Day 13: Paid Advertisement (Google Ads)

• Paid vs. Organic Search
• Paid Search Benefits
• Google Ads Account Creation
• Google Ads Manager Account vs. Child Account
• Google Ads Account Element
• Understanding of Google Ads Bidding
• Buyer’s Journey Alignment
• Ads Campaign Creation & A/B Testing
• Introduction to Google Display Network
• Display and Video Advertisement
• Conversion Tracking & Remarketing
• Ads Campaign Optimization & Measurement

Day 14: Video Marketing (YouTube)

• YouTube Channel Setup
• Channel Management & Content Planning
• Buyer’s Journey Alignment with your Video
• Video Best Practices
• Upload your First Video
• YouTube Video SEO
• YouTube Analytics and Reporting

Day 15 - Day 16: Email Marketing

• Key Concepts of Email Marketing
• Recipient Sources and Contact Databases
• Subject Lines, Copy Essentials, CTAs of an Email
• Buyer’s Journey Alignment with your Email
• Delivery Factors and Placement Challenges
• Email Service Providers
• Key Campaign Measurement Metrics
• Email Marketing Automation

Day 17: Mobile Marketing

• Opportunities with Mobile Marketing
• Benefits of SMS
• Buyer’s Journey Alignment with your SMS
• SMS Copy & CTA’s
• SMS Campaign, Types of Campaign & SMS Gateway
• Benefits of Mobile Content Leveraging
• Marketing through Mobile Apps & Games
• Admob

Day 18 Day 19: Content Marketing

• Needs of Content Marketing
• Content Marketing Concepts and Strategy
• Using Content Research to Find Opportunities
• Developing Goals, Customer Personas, Topics
• Content Types & Formats, Creation & Curation
• Brand Components
• Content Personalization & Seeding
• Content Calendar

Day 20 - Day 21: Data Analysis Using Google Analytics

• Analytics Fundamentals
• Account Setup
• Key Settings and Navigational Functions
• Setting Goals with Google Analytics
• Tracking Code Installment
• Understanding of Reports (Audience, Acquisition, Google Ads, Behavior, Events and Conversions)

Day 22 - Day 23: Digital Marketing Campaign Management

• Core Digital Marketing Strategy Components
• Strategy Purpose
• Strategy for plan communication
• Resource Mapping and Budget Planning
• Setting Campaign Objectives and KPIs
• ROI and Success Metrics Definition & Evaluation
• Optimize Channel and Budget Mix
• Evaluation of Campaign

Day 24: Course Recap & Aligning with Industry Demand

• Recap of Marketing Purpose
• Recap of Different Digital Media
• Recap of Buyers Journey Alignment with Different Channels
• Recap of Digital Marketing Campaign Management Process
• Certification Ceremony
• Job Offering
• Photo Session & Achievement Celebration